Time & Money
Making Business Friends
January 25th, 2012When does one and one equal much, much more than two? When you develop the synergy of working with other likeminded businesses. Call it developing working alliances; strategic partnerships; networking; joint marketing. Call it what you want – but I can’t stress the importance of it enough.
Five permission email tips for marketing
January 18th, 20121. Only email those who have asked. It’s the law If someone hands you their business card, don’t assume you can just add them to your email list. Ask first – the best time to mention it is when you get the card in your hand. Say something like: ‘I’ve got a great online newsletter, [...]
Persistence pays heaps
January 11th, 2012Let me tell you about Wayne McCarthy, a top real estate agent with Barfoot and Thompson in Auckland. Wayne worked with a couple from England for two years house hunting in Auckland during the summers. Several months into year three they bought a home online from England from another agent & company. For most, the [...]
Focus your pleasure and profit
January 4th, 2012It was a business changing moment when I overhead one of my young triplets Matthew say to a friend “oh that’s my mom. She’s always on the computer” That innocent comment was like a hot knife slicing butter, slashing my heart. How right that little boy was. It kick started a -examination of my business. [...]
Focus your pleasure and profit
January 4th, 2012It was a business changing moment when I overhead one of my young triplets Matthew say to a friend “oh that’s my mom. She’s always on the computer” That innocent comment was like a hot knife slicing butter, slashing my heart. How right that little boy was. It kick started a -examination of my business. [...]
Four business relationship builders
December 28th, 20111. Lunch your VIPs While speaking to a group of AXA insurance advisers, I asked, ‘What do you do to stay in touch with your clients?’ One told me he regularly takes his top clients out to lunch. Never once during the lunch does he bring up business. Yet, he said, ‘Universally, they will. They [...]
Software tips and costly blunders
December 21st, 2011Duplicate letters or emails, misspellings, incorrect email addresses can make you look silly, plus they’re wasteful. Before you start your next mass communication, here are a few utterly superb tricks that you can use to eliminate waste and a red face. First, copy the list you’re going to use into Excel if not there already. [...]
VIP Book
December 14th, 2011You have no business if you have no customers. And to customers it’s often the little, inexpensive things that matter most. It therefore makes infinite sense that if you operate in a competitive market, you can improve your bottom line by implementing good, customer focused processes and service. Here’s an example. I lost the advice [...]
How to get a better outcome part 2
December 7th, 2011Last week we covered three tips on how to improve your negotiating success. They were: 1 – Decide what you really want – include a best and worst case scenario 2- Prepare. Play it like chess. 3- Back your point up with information. 4- Face to face is best Here are several more key tips: [...]
Cold call tip
November 30th, 2011Do you ever have to make cold calls? here is a fabulous tip told to me by Sarah Reilly of ITL, New Plymouth Most telemarketers (at least initially) work off a script. This script is invariably written by someone who has never actually made a cold phone call to a prospective client. This is obvious [...]
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Books
Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition.
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101 Outlook and Google Tips Debbie's years of experience working with email and Google are packed into this easy to read #1 bestselling book.
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101 Customer Experience Tips do you want more sales, referrals and repeat business? Then you need this book!
You won't want to miss these 101 tips to place your head and shoulders above the crowd to build customer loyalty, word of mouth, and profits.
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101 Balancing Tips with nine children between them and busy careers, let Debbie and Mary Lambie use their experience to make this practical little book a goldmine of solutions for you.
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Save hours a week using clever, timesaving 'how-to' solutions to the top problems you have using email, your calendar, address books/contacts.
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